What is Your Position? (A Worksheet!)

Hi! 

I put together a worksheet to help a friend with his positioning.

This might be useful to you. 

I’m offering it up as a bonus edition of the newsletter. 

Let me know if you find this helpful by hitting reply. 

Dave

Positioning Worksheet:

Remember the 3 Cs Model:

What does the Customer want that your Company can deliver better than your Competition?

Questions to Consider:

Customer:

·      What does the customer want?

·      What need are you filling?

·      What is the most important thing to the customer?

·      What causes the customer to take action?

Company:

·      What do you deliver?

·      What can you deliver that the customer wants?

·      How is it better and different from your competition?

·      Are you making promises that you can’t keep?

Competition:

·      What does your competition offer?

·      Do they do it better than you?

·      Is it something that the customer wants?

·      Are the customers actively picking the competition over you? Or, is it passive?

What’s your position?

Write out 2-3 potential ideas and think about them.