Hey!
I’ve got two new podcast episodes for you today:
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First, Steve Cook.
Steve’s background has led him to work on touring productions, Disney on Ice, symphonies, and more.
I was excited because Steve takes ideas from his diverse experiences and uses them throughout his productions.
A couple of key points to pay attention to:
- The current business environment is tough for a lot of people. Managing a challenging business environment requires you to alter your approach to sales and marketing.
- The importance of being a good partner. This comes through the entire conversation.
- Pricing.
- I love how Steve and the TCG team think about putting together shows.
We talk about brokers.
We talk about research.
We talk about IP.
And, a lot more.
Second, I put together a webinar called “Strategy 101”.
I’m developing a class called “Markets and Competition: Strategy for Modern Times”.
As I’ve been researching, I’ve wanted to test some of these ideas.
That’s where the webinars come in.
In this session, I talked about:
- Strategy as elimination.
- The 5 questions I use to help frame strategy.
- The importance of context in strategy.
- Action over planning.
Plus a lot more.
Give them both a listen.
Let me know who you want to hear from or what topics you want to learn more about.
Just hit reply to this email.
Leda Glyptis talks about value v. price:
The key point here is that people need to want what you are offering enough to pay for it.
And, pay just a little more than it takes to create and sell it.
We don’t talk about value-based pricing enough here, but maybe we should.
“The Taylor Swift” effect at 1 year:
It took Taylor Swift to convince sportsbiz to learn the idea of “overlap” in marketing.
This is the idea that when you target one market segment you can still appeal to other segments.
I talk about KPIs and strategy:
My buddy, Bruce, asked me to help him try out a new panel idea.
We kicked off his series by discussing KPIs and strategy.
As a teaser, I say most people have KPIs wrong because they use them as a substitute for metrics.
Listen in and let me know what you think.
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