Hey!
Happy New Year!
I’ll keep this week short and sweet.
I don’t know about resolutions, but I do know that I shared an outline of the content areas that things will fit in next year.
But this morning, I’m going to point my attention to the themes for the year ahead:
- Growth
- Profitability
- Opportunity
How are we going to get there?
- Strategy:
- Targeting: Who is our customer?
- Positioning: Why us?
- Branding/Marketing:
- Diagnosis
- Strategy
- Tactics
3 questions for you:
- Where are you going to put your attention in 2024?
- What do you need to know?
- What actions are you going to take?
You can join me on Wednesday at 1 PM Eastern to get 2024 off to a hot start.
You can also jump into the strategy and marketing Slack Channel I’ve set up and have slowly been expanding to throw down your thoughts on those 3 questions.
Once again, Happy New Year…and see you in 2024.
Dave