Looking at the many, many pages of blog posts here, I wanted to create a page where you could find links to important topics and ideas.
I’ll update this as I go and add a bit of context to each piece.
Strategy:
- The Lost Art of Strategy: This piece focuses on the five enemies of strategy that I see pop up over and over again.
- 2 Most Common Pitfalls of Strategy: You must need to decide on where you are going to put your attention consistently. And, you must not try and do too much at once. That’s the key to strategic success.
- Subscriptions Ain’t What They Used to Be: My weekly ticket newsletter from 21 October 2022 where we talk about season subscriptions, but focus on strategy with 10 bullets to help you make better strategic decisions.
- Strategy: 3 Ideas and Go: Learn about ‘The Power Framework’ one of the best tools I’ve learned about.
- 10.7 M People Attended a Concert in Fortnite in 2022: This matters because people are flocking to video games and virtual worlds in a way they never have before. Knowing how many and why provides you an opportunity for brand building, sales, and audience growth.
- 7 Ways to Grow Your Profits: To me, profit is the key to a successful strategy. Here are 7 ways you can grow yours.
Brand Management/Branding:
- Brand Building Pays Off Over Time: You have to invest in your brand for the long term. You want see the results immediately, but starting in year two…your sales grow and your ability to maintain price integrity grows.
Marketing Strategy:
- Begin with Your Customers: The foundation of marketing: Market Orientation. That’s just seeing the world through the eyes of your customer.
Pricing:
- 3 Reasons Pricing is Marketing’s MVP moment: I can’t understate the importance of the pricing decision. Here are ways that getting pricing right help your business.
- 6 Common Reasons Businesses Set Bad Prices: A companion to why pricing is marketing’s MVP moment. Here are the common reasons businesses set bad prices.
- 5 Keys to Setting a Better Price: These are the foundations of price setting. Use these no matter what situation. you are in.
- New Year’s Pricing Tips: Let’s start the new year by looking at some tips that will help you price your products and services better.
- 3 Ways to Get Higher Prices:3 of my favorite ways to raise prices or get higher prices.
- The 3 Ps of Pricing: Pricing doesn’t happen in a vacuum.
Market Orientation:
Market Orientation: the Foundation of Effective Marketing: Your starting point as a marketer needs to be with stepping back and seeing the world from the POV of your customers.