Small businesses can market like pros too!
Key Idea:Â Good marketing works in any market.Â
Don’t listen to the “ninjas”:Â
good marketing is good marketing, no matter what size your business is.Â
Big businesses can use their size to build their brand. Small businesses can use their agility to take those big businesses on.
What Matters: The basics of marketing are the basics of marketing in any business.
Good marketers know:
- Market Orientation
- Research
- Segment/Target/Position
- Build a strategy
- Do your tactics
Don’t get tricked: Don’t fall for the nonsense:
- “Entry level pricing”
- Communications over everything else
- “You’re small, agile. You don’t need a strategy.”
My favorite tricks: The Mini-MBA gave me:
- Pick an enemy
- Position against the competition
- Hold the line.
- Don’t set your price too low.
Go Deeper: The absolute basics of marketing.