2. The Road to Recovery: Concert ticket prices jump, a lot:
- Don’t believe me, look at the situation that Bruce Springsteen dealt with.
- Inflationary pressures are real.
- Get while the getting is good, yeah?!
We’ve covered this a great deal lately. So I won’t belabor any of this today.
Instead, I’ll just point out a few things:
First, as the situation around Bruce Springsteen proves again: people will find something to complain about. Just give them a moment.
Second, the inflationary pressures, spending limits, and lack of time are still real. There are just too many folks with too limited time, too many tickets, and too little money to sell out everything or even for everyone to make money. So you have to be careful in choosing markets, tours, or events because some markets are saturated, and won’t be able to buy tickets.
This might mean tours start hitting some mid-tier or lesser served markets again as they did in the 80s and 90s like Binghamton, NY, or Tacoma, WA.
Third, if you are going to go on sale with a show and you are waiting to figure out how to time the market.
You can’t time the market.
So you should leap as soon as you can reasonably justify it or with haste because to me, I would get while the getting is good.