My 5 areas of focus as we reach 2022

I’ve got 5 things I’m going to start out 2022 focusing on:

1. The importance of strategy and the utter lack of it in too many organizations.
2. Pricing as marketing’s MVP moment.
3. The importance of branding and the role your brand plays in your success or failure.
4. The challenge of driving demand in a changed environment.
5. Fighting commodification and tactification in our organizations.