For most of the year, I’ve been talking with you about “The Differentiation Gap” which is the difference between how you think the market sees you and how you really are seen.
Recently, I underwent the process of putting myself through a 360 assessment of my own to find out what my colleagues and clients thought I did well and where I was maybe missing something in the way that people were perceiving me.
The things I found out were pretty amazing and helped me refocus my business around the things that people felt were where I really add value like:
- Strategic focus
- Marketing effectiveness
- Sales acceleration
Today I want to drop a few ideas on you about what you can do to close “The Differentiation Gap” for your business and reach more of the buyers that you are hoping to reach.
I’ll stick to three that I think you can actually get through over the weekend:
- Define where you want to take your business or career.
- Ask yourself if your focus is on the things that are going to get you there.
- Figure out 3-5 actions that you can take to support the mission you want to focus your attention on.