3 Reasons Your Marketing Sucks! Pandemic Edition!

The pandemic has been horrible for folks all over the world.

In the States, who knows when we will ever get this thing under control because we have leadership that moves between there’s nothing to worry about to it will just go away to drink bleach depending on the day. (I wish I was joking.)

One thing we should all be able to understand is that despite how much the pandemic is making all of us suffer, we still have people spending money and we still need to get people to spend money to keep the economies of countries all over the world moving as much as possible.

And, this is where we see most marketing and advertising failing right now because they’ve completely gone into a shell and gotten back to the thumb sucking that has dominated the last decade of marketing and advertising thinking that today is taking the form of:

• TikTok will change everything
• Whatever hustle some charlatan is pushing
• Or, discounts!

I’m not holding my breath for a golden age of marketing to return.

Actually, I don’t want one. Because the competitive advantage I have is that I have always focused on profits and strategy…and, truth be told, it is a secret weapon.

But for the business owners, leaders of revenue teams, and other folks that can’t wait around for their inbound marketing strategy to FINALLY take hold, here are 3 things you are making your marketing suck right now.

You probably ain’t focusing on your customers:

I’m old school, every business I’ve been involved with or I work with, I try to take the lens of the business and shift it from inside out to outside in.

There’s this deep, dark secret that your marketing team isn’t going to tell you: but you aren’t your market!

As soon as you start working on something, you become unable to see the business you are working on as a normal person would.

So the first reason you are seeing your marketing suffering during the pandemic is because you likely aren’t seeing the business through the eyes of your customer.

How are they feeling? Handling the pandemic? What do they need?

I hate to tell you, you don’t matter. They do.

Unfortunately, you’ve probably fallen down the “Tactical Rabbit Hole”:

I call it the “Tactical Rabbit Hole” because it is the lonely place where people have no idea where they are going, but they think any road will get you there.