In putting together “The Business of Fun” podcast, I’ve had a chance to talk with some of my friends and colleagues about some of the conversations we have had over the years.
This morning, I spoke with Martin Gammeltoft from ActivityStream about using smart data, AI, and tools that have scaled to the point that anyone can use AI and data to make better decisions.
What I wanted to highlight is this idea that we discussed online and off of “Target Spotting.”
We will define “Target Spotting” as a looking at one particular customer to make better decisions about them and their buyer’s journey…in an effort to create better experiences, more revenue, and the feeling of a more personal experience with your venue.
The full podcast will be up in a day or two, but here are 3 quick takeaways that I think can help customers better at using “Target Spotting” for their organization:
Connecting Dots: Pattern recognition is one of the key selling points of Big Data. But often patterns aren’t necessarily so easily identified.
By using the concept of “Target Spotting” you can identify patterns that might otherwise slip through the cracks like a customer that was a regular that stops coming or starts coming erratically.
This spotting enables you to take actions like welcoming the guest, talking with them about their experience, or connecting over some change in their life.
Ease Of Use Isn’t An Oxymoron: As technology has improved, everyone touts ease of use as a key idea, but one that isn’t always lived up to.
With new tools and greater specialization, it is possible for organizations and leaders to make better decisions and use data more effectively.
Ease of use in data, especially in pattern recognition, can come down to a few key outcomes to focus on or asking better questions.
The technology can even allow you the chance to ask better questions over time.
Which, I guess, means, technology has moved to the point where it is adaptive to you and your knowledge level…even novices can apply.
Data Should Be Thought Of As A Way To Build Better Connections: Data is a means to an end. That end is better customer connections.
The use of data and “Target Spotting” can be a key ingredient in your ability to creating more high impact moments for your customers.
In reading, The Power of Moments, the authors write about creating moments that stick in people’s minds. This is the promise of Big Data. It is also the opportunity we have if we combine “Target Spotting” with intelligence and intuition.
The full pod will be up later.