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5 Things I Would Love To See That Might Help INTIX Grow


Since this year was my first INTIX experience, I had never experienced it before.

But after having a few hours and a good night’s sleep to digest everything, here are a few ideas that I think can help INTIX grow their presence in the world of ticketing conversations and as a way to grow the conference and the impact of the conference on the industry.

  1. Have an annual content marketing strategy: We all can be caught up in the idea that content marketing is a necessity, but because you need to do it that it is scary. It isn’t scary at all. In fact, I conveyed the idea to my colleagues that you have so many tools at your disposal that content should just be a thing you do as an ongoing concern.
  2. Create an international educational content track: A big push was talked about in regards with the international audience. As someone that does a lot of work with the international ticket markets, I have a perspective that the American ticket community can learn a great deal from the international members. I think that a lot could be learned where the international members taught some of their best practices to the American audience.
  3. Focus on creating content for up and down the chain of command: One of the issues I heard from people was that they wish they could get their bosses to the conference or that they wish their bosses knew about an idea or a service or a way of approaching the challenges, but they don’t typically attend INTIX. I think that could be tackled by working to create content that works for people at all levels of the organization. Think about how Troy Kirby created “The Sports Sales Bootcamp” at the ALSD conference as a way to get more younger people at these conferences and provide them with something powerful to help them learn and engage with the industry.
  4. Build a program that helps push people towards the ideas they need: When I was working with Troy Kirby on a conference idea, we talked about figuring out a way to make sure that everyone mixed and mingled together. We thought about having speed dating style meetings, but I actually think you could take speed dating and mentoring to another level by having people fill out a short questionnaire before hand that would focus on what they want to learn, who they want to meet, and then create opportunities to make that happen through networking, speed meetings, or something else that would naturally take place during the conference.
  5. Create more free space that drives the bumping into action: I found, again, like every other conference that the real learning and action happens in those random moments. One of the big things I love at TPC is how Carol, Andrew, and their colleagues have done a good job of having more open space through the day for networking, drinks, and conversations. I think this is really awesome and scheduling those breaks really encourages that to happen.

These are just a few ideas.

Again, I’ll come up with more stuff as I go.