One thing that seems to have come out of our intense focus on Big Data as a marketing tool is that all too many marketers and advertisers feel like they can market and sell to a data point or to a blind demographic.
I remember during the presidential campaign here in the United States back in 2016 how the Democrats spent so much time offering up the idea that they had demographics on their side, which was going to solve any problems that they had.
The thing is, at some point, someone said, “demographics don’t vote, people do.”
The same idea can and should be applied to marketing and advertising.
“Demographics don’t buy. People do.”
Which begs a bigger question: Are we all just marketing like robots because the data tells us to?