It would seem pretty simple at this point that when you are thinking about value, strategy, and business that you would have come to the conclusion that to pick to do one thing means that you can’t do another thing.
That’s the essence of strategy, making decisions.
But too often we allow our decisions to occur by default.
We don’t so much make a decision as we just let things happen to us.
Look at that in the context of any business that seems to be getting thrown to the wind by change and the current market environment.
Let’s take for example all of the organizations that were thrown off by the invention of the iPhone like Kodak.
Take the way that the music industry is still struggling to adapt to the changes that the internet brought on them in purchasing, consumption, the live event experience, and tickets.
On and on and on, you have to make a choice.
If you don’t pick something, someone else will pick for you.
Guess what?
When that occurs, you aren’t likely to enjoy the outcome.
So make a choice. Your strategy and your business depend on it.