Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

Things Big Dumb Companies Do….

 

  • Not focus on the customer.
  • Try to squeeze out of every interaction at the detriment of the long term value of the customer.
  • Try to water things down to the lowest common denominator.
  • Not think that their monopoly on your attention will ever fade and act accordingly.
  • Not create exceptional products or experiences.
  • Think that cheaper is better.
  • Are all the same, only different.
  • Think that anything different is a threat.
  • Do everything they can to avoid the truth.
  • Don’t really plan ahead.
  • Don’t think about the long term.
  • Overreact.
  • Spam.
  • Aren’t worth criticism.
  • Should be ignored.
  • Define themselves against whatever the flavor of the day is.
  • Not have a path for the customer to travel.