There’s a myth about marketing that seems to have pervaded the marketing and advertising industry and that seems to cloud too many folks’ view of what marketing really is.
At the heart of marketing is a simple idea: Marketing Is All About Spreading Ideas.
That’s it. Pretty simple and elegant really.
Your job as a marketer is to spread your ideas in a consistent and meaningful way.
Do you believe in the power of brands?
Get that message out there.
Do you think that the way sales and marketing is being run in most organizations needs an upgrade?
Get that in front of the right people.
Are you afraid that if we don’t do something about the experience of going to a game, the arts, or a museum that these things will evolve and wither to the point of being unrecognizable?
I know I am, but get that thought out there and think about how to change things.
Marketing isn’t about the sort nebulous things like:
“likes”
“retweets”
“clicks”
or anything else for that matter.
Marketing is simple in the fact that is starts out as an exchange of ideas.
Will everyone buy your new idea?
No. Never. Nyet.
But that doesn’t matter.
We have elections between competing ideas and candidates.
Not everyone likes the same movies, same books, or same sports.
That’s not the point, the point is to get the idea out into the world.
Because some people are going to agree, but more likely that idea is going to evolve and change.
But that’s the point.