Your marketing proposition begins with the value you add…
It is pretty simple.
On several occasions I have written and spoke about the idea that you only need to ever answer 3 questions to know if your marketing is hitting its mark or not. Which leads me to the starting point…the value you add.
Take a few moments today and think about the tangible value that you add to your clients….
Do you save them money? Make them money? Save them time? Help them become more efficient?
Now…how does that apply to them?
Why are they better off?
Answer that question and build your marketing attacks from there.