Silos aren’t necessarily healthy…in marketing or in general.
Here’s the deal, most of us are more process experts than technical experts and the skills and insights that we have used to solve certain problems are applicable across any number of projects and industries.
So, here is the challenge and the opportunity…the next time you are faced with a challenge that seems to beg for a technical expert, step back and look at it for a second, is is really a technical issue or are the technical people the reason for the issue?