If we are to agree on one premise, it is that organizations must constantly be reinventing the way that they are successful…this means operations, marketing, IT, etc.
This means that when you hear a term being thrown around like “innovation,” it shouldn’t be surrounded by a cloud of mystery. In fact, the process of reinventing your organization to maintain a competitive advantage is innovative.
If we start to think of innovation as an ongoing and productive part of business life, we will be much happier with the outcomes and much less likely to fall prey to the idea that “innovation” is outside of the scope of our business.