The thing about most of our business processes and marketing processes is this…we get bogged down in where we are and how far or close we are to something.
Close or far can be an illusion…and one that drives us to do things that don’t serve our larger goals.
I think the challenge is that whether we are close or far, we have a plan that focuses on actionable goals and plans…things we can control.
The close or far, should work out in the end.