There is a lot of buzz about Big Data and having more information can be incredibly useful…until the point that it isn’t.
The thing about data or Big Data is that you are still going to need a strong analysis of the information, a point of view, or some sort of human interaction to make the data useful.
At the core, data is only a tool…one that can be useful or useless, it all depends on what you do with it, what your goals and objectives are, and how you marry those two together.