I love reading other people’s marketing material because I am always looking for some new idea or have the hope that I will see something that can help me be more effective.
Too often, I see marketing materials that are focused on the wrong things…like inputs. You know things like: “we do focus groups, surveys, trainings.” And so on.
If your marketing materials are focused on those outcomes, you are failing yourself and your organization.
Your marketing material should be focused on the results that your clients will obtain by working with you. Something like, “our clients reduced expenses by 25% through improved hiring practices,” or “ABC saw their sales improve 33% through improved customer targeting, focused prospecting, and advanced training."
So, take a look at your marketing materials and let me know if you are focused on the right things.