Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

The trend of CMO’s having their jobs tied to results…

Duh!

Your job as a CMO is to generate revenue.

Marketing is a strategic position that needs to help put money into the till.

So, duh!

If you are a CMO and aren’t comfortable being held accountable for money, maybe you have the wrong role.