April 1, 2017 wakemanconsulting Duh! Your job as a CMO is to generate revenue. Marketing is a strategic position that needs to help put money into the till. So, duh! If you are a CMO and aren’t comfortable being held accountable for money, maybe you have the wrong role. Share this:TweetMoreWhatsAppLike this:Like Loading... Previous Post Variety Next Post We Are All Project Managers….