While I have been involved in my fair share of cold calling over the years, I have had little to no success in that kind of sales…
What I have been able to do effectively, and what I would tell you to try with your own sales efforts is to focus on the relationships aspect of your business and your sales process.
In the end, if you are selling a service, your relationship is going to have a harder time getting off the ground if its not build on trust and respect…
So don’t hang up the phone yet, but definitely work to get to the point where you don’t have to try and find success by cold call.