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dave@davewakeman.com
Washington, DC 20008
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Persuasion vs. Education

Sales isn’t the art of persuasion…

Sure, it used to be…I’ve seen the movies that glorify that kind of salesmanship.

Today sales is about coordination and education. The person that ends up being persuaded in the new world is the salesperson because they need to make certain that they have something useful to offer the candidate.