Marketing is misunderstood by a lot of people…even marketers.
Marketing isn’t…
Pleas for attention…that’s just advertising and probably poor advertising at that.
Billboards, radio ads, Internet banners, or anything similar…that’s advertising as well and the effectiveness is dependent on your goals.
It isn’t a snazzy video ad that pre rolls on YouTube…again, that’s advertising and like above, it all depends on your audience.
Marketing is everything you and your company do…beginning with the way someone answers the phone or finds out about you, it all counts and it needs to be focused and aggressive towards your target audience.