At this point, almost all of us are in the marketing business…
Don’t believe me, follow me…
* Your local news station, if you are in a city like I am….you are faced with the challenge of cable, multiple network programs, or watching the news at all.
* The big white shoe law firm…any great law firm has any number of Ivy League graduates, and experts, why would someone choose your white shoe firm over the other one?
* Books…how many books do you read a year? I read about one a week. At that rate, I read 50 or so a year…how do I decide.
The list goes on and on…the point for you, as a business leader is that you are fighting a battle, and it isn’t one completely driven by sales, service, or expertise…its driven by your marketing. All of these other things are factors in your marketing, but the key thing is to remember it is a marketing issue first.