In marketing, we often get too obsessed on just one form of communication or what’s the newest fad in communication…and if you just think back a few years, marketers have all of these incredible new tools to play with like Twitter, Tumblr, Facebook…
But the core of marketing is the same, you want to create an environment where your message has a chance to be heard and accepted.
So the next time you are confronted with the choice between being first, loudest, or newest…think about what suits your message best.