I’m not buying into the idea that only creative people can write or create ads or come up with the next great marketing campaign…life doesn’t really work that way.
With the shape of our economy now, we all need to be creative. And, we need to stop thinking of ourselves as someone who is a “creative” or not a “creative.
Here’s an example, this blog post…it came from only a loose idea in my head. Or, where do you think the egg nog latte came from? How about your favorite book?
But…more importantly, what about Facebook? Or your favorite coffee shop? Or, that little store that sells you craft beer?