Too often when you see B2B marketing, you see a marketing agency and marketers that have forgotten that the buying and decision making process for a corporate buyer are entirely different than what a consumer facing product might look like…
If you are in B2B marketing, keep these 3 things in mind and your marketing will improve immediately…
1. Buyers want to make more money
2. Buyers want to save money by doing things more efficiently
3. Buyers are into generating higher revenues