I love it when I talk to someone and they tell me they are “totally growing their brand through social media.” I try not to laugh at them…but it is hard.
Here’s the thing, social media is an input…that means, more simply, it is a tool for you to increase your reach and for you to convey your message.
Your brand is an output….more simply, that means that your brand is a combination of all the things you have done, big and small.
So when you tell me that you are building your brand through social media, don’t be surprised if I laugh at you.
If you tell me you are using social media as a part of your overall branding strategy….then we probably have something to talk about.