I’ll warn you early on, I haven’t perfected my thoughts on this topic, but I do have a few ideas on ways that FourSquare and sports teams could have fun with the platform, engage their fans a little more, help their sponsorship partners and maybe generate a little more revenue.
I’m just going to go out and list them in bullet point:
- Offer a badge with the check-in with a stadium highlight that the team is looking to emphasize
- Have fan ambassadors at locations throughout the stadium and have the ambassador have a prize, gift, or other item that allows the team and fan to interact
- Create contests driven by checking in at the game
- Offer fans discounts for their FourSquare check-in at certain stands, stores, or kiosks
- A sponsor could offer a special at check-in, or direct the fans to an appointed section at the stadium for a game or other giveaway
- The badges and offerings could be pushed to fans at different points during the game (like a hot dog special, or ‘don’t forget beer sales end at the bottom of the 7th)
These are just a few off the cuff thoughts on the topic. I’ve been trying out ideas on how to create a better live event experience. I’m sure some of these might not work in practice, and I wouldn’t want them to take away from the game, but they are some points of conversation.
Thoughts?