I’m not known for my love of shopping in general.
If you find me shopping you might find me in the grocery store, the Apple Store, or a book store, but yesterday I went to a furniture store-Room & Board.
This store focuses on good design, American made, social responsible furniture. And, when you walk into the store, the layout allows you to really feel like you can bring the pieces home and put them in your home.
That’s what we need more of in our retail experience. A transformation from just making a transaction to an experience where you are altering your life by the addition of something.