Communication at its most basic is a transfer of information between two living beings.
Yet, as a society, we spend a lot of time focusing on the talking aspect of communication. When the real money is made in the listening, where people can tell you their wants, needs, desires.
But as communicators, both senders and receivers, we have responsibilities.
The sender needs to pass along a clear, concise, and understandable message.
The receiver must actively listen, assimilate the knowledge, and question for clarity.
While this isn’t complicated. It is difficult.