Here is the thing…when you are in a business services company, you are really in the business of marketing.
Here is why: no matter how awesome your services, if you have no customers….you don’t have a business.
In my work and mentoring, I try to highlight this concept over and over. I am sure if you talk to my people that you will hear a refrain of “Dave says this over and over."
But is your marketing effective?
Do you have metrics to measure your inputs?
Is your marketing pointing you towards the audience you hope to reach?
How do you know?