Is probably the most important aspect of leadership.
It begins with honesty. Flows through to having high moral standards.
Think about the companies and people you admire…do they share a trait of honesty?
Or, when you see a company that makes a decision you don’t agree with, are they acting morally or with complete honesty?
As we have gotten more connected in our means of communication, integrity is more important….and that isn’t going to change.