I spent a little time over the holiday weekend reading an excellent book by Gary from Clif Bar called Raising the Bar.
You should read it.
I won’t spend too much time on what Gary talks about, but one of the big points that he discusses is about Clif being able to keep its MOJO no matter what.
MOJO can have a different meaning to any two people, but something I think you can highlight that brings MOJO to a company or project is creativity.
So take this thought out into the world today…business can and should be creative.