I overhead a conversation this afternoon between two people that were putting on an event for a national organization.
The gist of the story was one person was amazed and happy that the tickets had been selling so well that they were sold out.
The other man, a superior, I think, asked the question….“That’s better to be sold out, right? From a marketing standpoint, isn’t that better?"
That got me thinking….is there ever a point where it isn’t better to have your event be a hot ticket?