BBAB stands for Being Better At Business. (I’ll remind you again…don’t worry.)
At the time I am writing this, we have become a nation that is risk averse. Even as we see higher rates of people that want to call themselves entrepreneurs and we understand that innovation and risk go hand in hand.
The first key to being better at business is that you have to become tolerant of risk.
This doesn’t mean stupid with risk, but it does mean that you need to get comfortable with some amount of risk. There are no 100% risk free opportunities in life. Even a job at the US Postal Service comes with risk at this point.
So…get comfortable with risk, but make sure you are taking risk wisely.