Yesterday I wrote a long-winded post on brand development.
One of my tips is to add value. And, in my experience, the best way to do that is through your customer service efforts.
As a little refresher, I have been involved in museums, theatre, sports, nightclubs, and a lot of other customer-centric enterprises. So I have a great deal of experience seeing the good and the bad of service. The best service always uses some sort of data orchestration to take their customers on a quick and painless journey to resolve any issue they may have. The worst service is messy, confusing and often leaves customers more confused and annoyed than before they sought your help in the first place. There’s nothing worse than a company that doesn’t communicate with itself and can’t find all the data it holds on a customer in one place.
Here are 3 thoughts on how you can make your customer service efforts stand out:
1. Listen:
When you are in a customer-facing situation you have to listen. You have to listen to find out what the want, need or desire when they come to you.
2. Sincerity:
This is something you can look for in your employees. If you don’t care about your customers or delivering a quality product or service, you are going to lose in the end.
3. Deliver:
No matter how well you listen and no matter how much you sincerely care about your customers, if you don’t deliver an exceptional product, service, or experience….the customer is going to remember that and your business will suffer.
Take these 3 and run with them, but let me know what you think I missed…or what you have had success with.