David Reminick did an interview recently where he talked about The New Yorker’s jump and embrace of digital.
The idea of a magazine having to jump to the digital world is revolutionary, so let’s skip that part.
The thing I want to talk about today is that Reminick made an interesting comment when he said that the magazine doesn’t wake up thinking about tech, but went on to describe the magazine like a wine with tech being the bottle.
The editors at The New Yorker focus on what you are drinking, or in their case, reading. Not on what gets it to you.
In working with a lot of organizations around the world, this analogy was pretty awesome because it drew a great distinction between what we do and how we do it.
I think it is pretty simple most times for us to lose sight of the fact that we aren’t a technology company or we aren’t just a marketing company or whatever.
That what we are really doing is improving someone’s business, enhancing their lives, or educating them.
Which means that you are the wine…
The way you are delivered to your customers isn’t as important as that you are delivered.
Keep this in mind because it helps make your decision making process a lot different if you frame the way you do business in the form of the results that you get, or what the important outcome is.
Am I wrong?