One of the big challenges that we are facing right now is that economic indicators are all over the place, most of the traditional economic indicators have been looking up for quite some time.
But behind the election of Donald Trump, there are a lot of intangible values and measurements that weren’t accurately measured.
Which creates a big divide in perception.
One of the big things about numbers is depending on what the number is, you can use it in any number of ways to reinforce the point of view that you have about a certain issue.
Or, the numbers may not be 100% accurate.
This challenge translates to all of our businesses, we can measure a lot of different things and data can be fuzzy.
Maybe the data is noisy.
Whatever.
The key thing that we need to be aware of is that measurements matter.
You need to have the right measurements for your business.
Without the right measurements, you can never be completely sure about what is going on.