As we sit here, still looking at the puppy stages of a new year…one of the ideas that comes back to me over and over again is: “is your business stuck in neutral?”
Or, “are you looking at things the same way that you have always looked at them?”
Yesterday I had a conversation with one of the more progressive single seat ticket sales teams in the NBA.
They aren’t necessarily progressive because of anything they do specifically from a sales side. They are pretty standard in that way, but where they are progressive and aggressive is in the way that they go about approaching the marketing and partnerships of their team.
Its pretty amazing that they seem to do things that no other team does.
Not because the option isn’t available, but because they are taking advantage of what they have the ability to do.
Or, to make it simpler, they are taking the “we’ve always done things this way” excuse and turning it all the way around.
To the point that they can say, “what can we do different?”
This is the challenge for many of us.
It isn’t that there are new things and new ideas that are in front of us.
If we are working hard, we can always find new ideas.
The challenge becomes being willing to turn away from the things that we have always done things and figuring out what makes the most sense now…not in the past.
My guess is that we can all do that a little bit better.