One of the challenges that almost everyone talks about when they have a discussion of strategy is that in too many cases their strategy is great and the planning is awesome and the ideas are fantastic.
Then: the strategic planning is over!
What happens next?
Nothing!?
Which means that your strategy is only as effective as its execution.
And, the best way to make sure that you keep the life of your strategy in mind is to give it a life of its own and to think of your strategy as a living environment and a living being.
Why is this important?
Because your strategy should do three things:
1. Give you a framework to make better decisions.
2. Help you understand what your long term goals are.
3. Adjust to changes in the market.
The shorter way of looking at this is that: your strategy…it should be ALIVE!