A question that it always pays to heed is:
“Does this really fit who we are?”
How many times have you seen a business or a person do something that is ridiculous for some seemingly unknown reason.
And, after the fact it almost always becomes a situation where the person or people in question say that they made a mistake or were guided by some sort of ridiculous mindset.
That’s why it always pays to think about how any strategic decision fits into you and your brand.
So how do you make sure your brand is a fit?