That’s typically a question that we think of when we are thinking about our revenue.
We are often compelled to issue edicts and proclamations due in large part to the perception that our competition is destroying us based on their market share.
But is that really the truth?
In many instances, what we perceive as market dominance isn’t really true.
Let’s look at the American retail market…
The retail sector is about 3 trillion dollars, and our largest retailer…Walmart is responsible for about 11% of that retail activity.
If our largest company is only at 10%, how can market share ever be our excuse?