Value, as I wrote recently, can be a difficult conversation.
The gist of the reason being that it is pretty easy to count, but it is really tough to measure something that can’t be easily counted.
Which means that you are going to have to work very hard at identifying and telling the story of your value to your potential clients and your current clients.
As your business and brand evolve, there are going to be infinite ways to break that down into value statements.
But 3 bear paying attention to in the short term:
1. What does your value mean from a tangible POV?
Let’s talk about real results here. How do you save your clients time? Money? Or, how do you make them money?
How much?
Trust me, you may or may not do any number of different activities that revolve around your value proposition like case studies, testing, focus groups, coaching, etc…
All of those are actions.
What is the end result?
2. What are the intangibles that surround your value?
Does your service reduce stress?
Cut down on meeting times?
Help eliminate bottlenecks?
What is it that offers some sort of relief or intangible?
3. Is your value lined up with the value you want to create?
We can get trapped into this mindset of doing things because they are easy or we have always done them a certain way, but is that exactly where you want to go or what you want to do?
The real key to producing the best and most value for your clients is to make sure that you are going to be able to deliver the best value to them.
How do you do that?
You begin by focusing on yourself…and understanding where you want to go and grow and making sure that the value you are creating is something that is going to keep you learning, growing, and building value that you can deliver to others.