I know some really strong business people that talk about customer service a lot more than I do…and we may come from similar places at different angles, but in the end, what we are getting at is that your business’s success or failure comes down to your fans.
A fan being, at its simplest, someone that will root for the success of your product or service…
Or, you can go to the super fan, and that is someone that will cheer and shout about you at the top of their lungs!
Both groups deserve your respect and your attention…
Here’s why:
First, it is always easier to keep a customer than it is to gain a new one.
Second, you have a tremendous amount of trouble coming back from a bad customer experience story.
Third, winning one customer usually has a compounding effect.