10 Things That Will Make Your Marketing Meaningful!

One of the big issues for a lot of marketing and sales professionals is the proliferation of buzz words and meaningless jargon that penetrates the part of a business that is essential to making sure your business creates a market for its products and services. In my never-ending quest to help demystify the marketing process and to tie marketing to …

You’ve got to keep it real…

Branding can mean a lot of different things to different people. It most certainly can. Which can lead to people making all sorts of decisions about their brands that may or may not make sense. And, I get it, it is hard to manage your brand and it is hard for you to know if you are doing the absolute …

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Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and places make stuff. And a …

Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and places make stuff. And a …

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Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and places make stuff. And a …

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Stop Making Your Strategy Neurotic! Make It Consistent!

The photo above should hang somewhere in every executive’s office all over the world. Why you might ask? Because that is what a solid strategy combined with consistent focus on the simple, repeatable actions that your organization can take to achieve success looks like. In our current era of business, we have become obsessed with focusing on the shiny, new …

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Stop Making Your Strategy Neurotic! Make It Consistent!

(Photo by Christian Petersen/Getty Images) The photo above should hang somewhere in every executive’s office all over the world. Why you might ask? Because that is what a solid strategy combined with consistent focus on the simple, repeatable actions that your organization can take to achieve success looks like. In our current era of business, we have become obsessed with …