seth godin Archives - Wakeman Consulting Group

Taylor Swift’s Ticket Sale Slump Highlights A Number Of Industry Challenges

The efforts to spin Taylor Swift’s Verified Fan sales has been spun a number of different ways, but yesterday’s effort to boost sales by offering seats with “no fees” attached highlighted a number of issues with the program that should draw a lot of attention from artists, their management, and anyone that touches the entertainment […]

Big Ideas In The Empath Economy #5: You Can’t Spin A $16 Ballpark Beer…

Over the last week, the Washington Nationals have been catching a lot of news over their craft beer prices for this season, both bad and really bad. The pricing of this product is alarming at the start of the season, but it is part of a trend that has been taking hold for many […]

What is Value Built On?

All value is based on perception. I was listening to Seth Godin’s podcast, Akimbo, this morning and one of the questions talked about not being able to sell something that didn’t have tangible value. Which is false. Every purchase we make and every sale that is made isn’t built on real value, but the […]

Embrace “The And…”

I was listening to Seth Godin’s new podcast, Akimbo, yesterday when he talked about embracing “the and.” As Seth describes it, “but” can stop you in your tracks. But is an excuse that enables you to allow yourself off the hook. I want to write a blog post a day, but I can’t think […]

February 16, 2018
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In today’s marketing world, we find ourselves inundated with far too many marketing and advertising offerings that are functionally copycats of some other unsuccessful marketing plan. It is as if people sit back and start their consideration by asking what everyone else is doing and how can I knock that off. In Washington DC, […]

January 10, 2018
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Last night I did a seminar for a small group of small/medium size law firm principles. It was quite an enlightening experience for me because I realized that one of the biggest gaps holding back many SMEs in any professional service firm is “The Differentiation Gap.” We can define “The Differentiation Gap” as the […]

September 14, 2017
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I was reading about “maximized systems” the other day which the simple explanation means “commodity” systems. Why? Because the only objective is to produce, distribute, and move as quickly as possible. No relationship to value. No relationship to anything except for anything except for maximizing yield. Which usually leads to cutting corners: price, experience, […]

seth godin

Taylor Swift’s Ticket Sale Slump Highlights A Number Of Industry Challenges

Big Ideas In The Empath Economy #5: You Can’t Spin A $16 Ballpark Beer…

What is Value Built On?

Embrace “The And…”

Marketing Success Is Driven By Being Unique

Overcoming “The Differentiation Gap” In Your Sales and Marketing

Is Our Modern Ticket System Just Another Maximized System?

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