3 Things We Need To Cultivate As We Recover From The Pandemic

I’m sure I’m in the same boat as a lot of people when I mention that during the pandemic, I miss the friction of ideas that come up due to random conversations, meetings, or drinks with people that I might just bump into when I am out and about or run into a conference or something. As we’ve moved through …

3 Controllable Assets Every Sports Organization Should Be Investing In

  I’ve been pushing the idea of controllable assets for sports organizations for a while now. My emphasis on this topic started with my conversation with Ian Taylor on my podcast, The Business of Fun. In our conversation, Ian emphasized the role that email marketing plays in his partners’ success of selling tickets consistently. He also pointed out that even I’m guilty …

If I were starting a modern MBA…

I think I would start with a reading list of things that you need to know or think about going into the course work… I don’t think this is comprehensive, but here are 5 books I think we should all take a look at: The Essential Drucker by Peter Drucker:  Peter Drucker was the father of modern management and this book …

Marketing Is About…

  I was taking a walk this afternoon and got to thinking about Seth Godin’s latest book, This Is Marketing.  That got me to thinking about what marketing is today and whether or not that has changed over the years. Here are a few of my ideas about what is important in marketing today. Marketing isn’t about more. That isn’t working …

19 Books You Should Have On Your 2019 Reading List

  I saw an Adam Grant list of books that he suggests you read in 2019 to improve your business. Nothing against his list, but mine is likely a lot different. So let me share it with you. This Is Marketing by Seth Godin: This is at the top of my list of my favorite books of 2018. As a marketer, …

Check out these books: 2018 Edition

Earlier in the year, I posted on Twitter a request for books and I’ve often shared suggestions with my friends and followers here and all over social media. As we are hitting the end of the year, I wanted to put together a quick post that shared a few of the books that I have enjoyed lately that I think …

Modern marketers tell stories…

  Early in his blogging day, Seth Godin wrote about marketing, storytelling, and liars on his blog.  The book that accompanied this blog post, All Marketers Tell Stories, was one of the first ones that helped me codify any real sense of why the marketing work I was doing was successful and how to make the work I was doing repeatable. The …