ROI Archives - Wakeman Consulting Group

ROI isn’t the Best Marketing Measure!

September 5, 2022
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It isn’t want you make, but what you keep! Focusing on ROI is the sign of a bad marketer. Why it matters: Executives focusing on marketing’s ROI are showing a lack of knowledge about marketing’s value. Executives didn’t get here alone. Too many marketers gave up their strategic position to focus on tactics. A focus on ROI […]

November 14, 2017
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In undergoing a month long review of my business, I decided to shift some focus and create some new ways to generate value for my readers, my followers, and my market. In the past, I have almost exclusively laid down my sword at the foot of maximizing ROI. That’s been helpful, but also limiting. […]

Are You Doing Sponsorships Right?

A really interesting article about the way that Wimbledon works to control the experience of attending the annual event and how their sponsors are made a part of the event popped up in my Twitter feed this morning and got me to thinking about sports marketing, but marketing in general. If you take a […]

October 27, 2015
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At the end of the day, value and your value proposition comes down to money! If you aren’t helping your clients save it or make it, you are going to have a harder time making the sales that you need to keep your business afloat. In too many cases, we find ourselves trying to keep […]

ROI

ROI isn’t the Best Marketing Measure!

Much the same, only different….

Are You Doing Sponsorships Right?

3 Great Questions To Help You Identify Your Value

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